CATALOG_NAME	SCHEMA_NAME	CUBE_NAME	MEASUREGROUP_NAME	KPI_NAME	KPI_CAPTION	KPI_DESCRIPTION	KPI_DISPLAY_FOLDER	KPI_VALUE	KPI_GOAL	KPI_STATUS	KPI_TREND	KPI_STATUS_GRAPHIC	KPI_TREND_GRAPHIC	KPI_WEIGHT	KPI_CURRENT_TIME_MEMBER	KPI_PARENT_KPI_NAME	ANNOTATIONS
Adventure Works DW	null	Adventure Works	Internet Sales	Growth in Customer Base	Growth in Customer Base	The ratio between the customer count in the current period to that of the previous period.	Customer Perspective\Expand Customer Base	[Measures].[Growth in Customer Base]	[Measures].[Growth in Customer Base Goal]	[Measures].[Growth in Customer Base Status]	[Measures].[Growth in Customer Base Trend]	Road Signs	Standard Arrow		null
Adventure Works DW	null	Adventure Works	Financial Reporting	Net Income	Net Income	Total earnings less operating expenses, taxes, interest, depreciation and other expenses.	Financial Perspective\Maintain Overall Margins	[Measures].[Net Income Value]	[Measures].[Net Income Goal]	[Measures].[Net Income Status]	[Measures].[Net Income Trend]	Road Signs	Status Arrow - Ascending		null
Adventure Works DW	null	Adventure Works	Financial Reporting	Operating Profit	Operating Profit	The difference between revenue and total operating expenses.	Financial Perspective\Maintain Overall Margins	[Measures].[Operating Profit Value]	[Measures].[Operating Profit Goal]	[Measures].[Operating Profit Status]	[Measures].[Operating Profit Trend]	Traffic Light	Status Arrow - Ascending		null	Net Income
Adventure Works DW	null	Adventure Works	Financial Reporting	Operating Expenses	Operating Expenses	Business expenses not directly associated with the manufacture of a product or provision of a service.	Financial Perspective\Maintain Overall Margins	[Measures].[Operating Expenses Value]	[Measures].[Operating Expenses Goal]	[Measures].[Operating Expenses Status]	[Measures].[Operating Expenses Trend]	Traffic Light	Status Arrow - Descending		null	Operating Profit
Adventure Works DW	null	Adventure Works	Financial Reporting	Financial Gross Margin	Financial Gross Margin	The percentage of every dollar earned that can be used to pay general and administrative expenses.	Financial Perspective\Maintain Overall Margins	[Measures].[Financial Gross Margin Value]	[Measures].[Financial Gross Margin Goal]	[Measures].[Financial Gross Margin Status]	[Measures].[Financial Gross Margin Trend]	Traffic Light	Status Arrow - Ascending		null	Operating Profit
Adventure Works DW	null	Adventure Works	Financial Reporting	Return on Assets	Return on Assets	Net income divided by assets. This is an indicator of the profitability and efficiency of a business, and its ability to leverage its assets to generate income.	Financial Perspective\Grow Revenue	[Measures].[Return on Assets Value]	[Measures].[Return on Assets Goal]	[Measures].[Return on Assets Status]	[Measures].[Return on Assets Trend]	Cylinder	Standard Arrow		null
Adventure Works DW	null	Adventure Works	Sales Summary	Product Gross Profit Margin	Product Gross Profit Margin	Total profit earned as a percentage of sales.	Financial Perspective\Maintain Overall Margins	[Measures].[Gross Profit Margin]	[Measures].[Product Gross Profit Margin Goal]	[Measures].[Product Gross Profit Margin Status]	[Measures].[Product Gross Profit Margin Trend]	Cylinder	Status Arrow - Ascending		null
Adventure Works DW	null	Adventure Works	Financial Reporting	Financial Variance	Financial Variance	The difference between actual and budgeted values for a given account.	Financial Perspective\Grow Revenue	[Measures].[Financial Variance Value]	[Measures].[Financial Variance Goal]	[Measures].[Financial Variance Status]	[Measures].[Financial Variance Trend]	Variance Arrow	Status Arrow - Descending		null
Adventure Works DW	null	Adventure Works	Sales Summary	Expense to Revenue Ratio	Expense to Revenue Ratio	The ratio of operating expenses to gross sales.	Internal Perspective\Increase Operational Efficiency	[Measures].[Expense to Revenue Ratio]	[Measures].[Expense to Revenue Ratio Goal]	[Measures].[Expense to Revenue Ratio Status]	[Measures].[Expense to Revenue Ratio Trend]	Gauge - Descending	Status Arrow - Descending		null
Adventure Works DW	null	Adventure Works	Sales Summary	Revenue	Revenue	Total revenue from operations.	Financial Perspective\Grow Revenue	[Measures].[Sales Amount]	[Measures].[Revenue Goal]	[Measures].[Revenue Status]	[Measures].[Revenue Trend]	Cylinder	Standard Arrow		null
Adventure Works DW	null	Adventure Works	Reseller Sales	Channel Revenue	Channel Revenue	Revenue realized through the reseller sales channel.	Financial Perspective\Grow Revenue	[Measures].[Reseller Sales Amount]	[Measures].[Sales Amount Quota]	[Measures].[Channel Revenue Status]	[Measures].[Channel Revenue Trend]	Cylinder	Standard Arrow		null
Adventure Works DW	null	Adventure Works	Internet Sales	Internet Revenue	Internet Revenue	Revenue realized through direct sales via the internet.	Financial Perspective\Grow Revenue	[Measures].[Internet Sales Amount]	[Measures].[Internet Revenue Goal]	[Measures].[Internet Revenue Status]	[Measures].[Internet Revenue Trend]	Cylinder	Standard Arrow		null
Adventure Works DW	null	Channel Sales	Reseller Sales	Channel Revenue	Channel Revenue	Revenue realized through the reseller sales channel.	Financial Perspective\Grow Revenue	[Measures].[Reseller Sales Amount]	[Measures].[Sales Amount Quota]	[Measures].[Channel Revenue Status]	[Measures].[Channel Revenue Trend]	Cylinder	Standard Arrow		null
Adventure Works DW	null	Direct Sales	Internet Sales	Growth in Customer Base	Growth in Customer Base	The ratio between the customer count in the current period to that of the previous period.	Customer Perspective\Expand Customer Base	[Measures].[Growth in Customer Base]	[Measures].[Growth in Customer Base Goal]	[Measures].[Growth in Customer Base Status]	[Measures].[Growth in Customer Base Trend]	Road Signs	Standard Arrow		null
Adventure Works DW	null	Direct Sales	Internet Sales	Internet Revenue	Internet Revenue	Revenue realized through direct sales via the internet.	Financial Perspective\Grow Revenue	[Measures].[Internet Sales Amount]	[Measures].[Internet Revenue Goal]	[Measures].[Internet Revenue Status]	[Measures].[Internet Revenue Trend]	Cylinder	Standard Arrow		null
Adventure Works DW	null	Finance	Financial Reporting	Net Income	Net Income	Total earnings less operating expenses, taxes, interest, depreciation and other expenses.	Financial Perspective\Maintain Overall Margins	[Measures].[Net Income Value]	[Measures].[Net Income Goal]	[Measures].[Net Income Status]	[Measures].[Net Income Trend]	Road Signs	Status Arrow - Ascending		null
Adventure Works DW	null	Finance	Financial Reporting	Operating Profit	Operating Profit	The difference between revenue and total operating expenses.	Financial Perspective\Maintain Overall Margins	[Measures].[Operating Profit Value]	[Measures].[Operating Profit Goal]	[Measures].[Operating Profit Status]	[Measures].[Operating Profit Trend]	Traffic Light	Status Arrow - Ascending		null	Net Income
Adventure Works DW	null	Finance	Financial Reporting	Operating Expenses	Operating Expenses	Business expenses not directly associated with the manufacture of a product or provision of a service.	Financial Perspective\Maintain Overall Margins	[Measures].[Operating Expenses Value]	[Measures].[Operating Expenses Goal]	[Measures].[Operating Expenses Status]	[Measures].[Operating Expenses Trend]	Traffic Light	Status Arrow - Descending		null	Operating Profit
Adventure Works DW	null	Finance	Financial Reporting	Financial Gross Margin	Financial Gross Margin	The percentage of every dollar earned that can be used to pay general and administrative expenses.	Financial Perspective\Maintain Overall Margins	[Measures].[Financial Gross Margin Value]	[Measures].[Financial Gross Margin Goal]	[Measures].[Financial Gross Margin Status]	[Measures].[Financial Gross Margin Trend]	Traffic Light	Status Arrow - Ascending		null	Operating Profit
Adventure Works DW	null	Finance	Financial Reporting	Return on Assets	Return on Assets	Net income divided by assets. This is an indicator of the profitability and efficiency of a business, and its ability to leverage its assets to generate income.	Financial Perspective\Grow Revenue	[Measures].[Return on Assets Value]	[Measures].[Return on Assets Goal]	[Measures].[Return on Assets Status]	[Measures].[Return on Assets Trend]	Cylinder	Standard Arrow		null
Adventure Works DW	null	Finance	Financial Reporting	Financial Variance	Financial Variance	The difference between actual and budgeted values for a given account.	Financial Perspective\Grow Revenue	[Measures].[Financial Variance Value]	[Measures].[Financial Variance Goal]	[Measures].[Financial Variance Status]	[Measures].[Financial Variance Trend]	Variance Arrow	Status Arrow - Descending		null
Adventure Works DW	null	Sales Summary	Sales Summary	Product Gross Profit Margin	Product Gross Profit Margin	Total profit earned as a percentage of sales.	Financial Perspective\Maintain Overall Margins	[Measures].[Gross Profit Margin]	[Measures].[Product Gross Profit Margin Goal]	[Measures].[Product Gross Profit Margin Status]	[Measures].[Product Gross Profit Margin Trend]	Cylinder	Status Arrow - Ascending		null
Adventure Works DW	null	Sales Summary	Sales Summary	Expense to Revenue Ratio	Expense to Revenue Ratio	The ratio of operating expenses to gross sales.	Internal Perspective\Increase Operational Efficiency	[Measures].[Expense to Revenue Ratio]	[Measures].[Expense to Revenue Ratio Goal]	[Measures].[Expense to Revenue Ratio Status]	[Measures].[Expense to Revenue Ratio Trend]	Gauge - Descending	Status Arrow - Descending		null
Adventure Works DW	null	Sales Summary	Sales Summary	Revenue	Revenue	Total revenue from operations.	Financial Perspective\Grow Revenue	[Measures].[Sales Amount]	[Measures].[Revenue Goal]	[Measures].[Revenue Status]	[Measures].[Revenue Trend]	Cylinder	Standard Arrow		null